A Comparative Study of Deterministic and Stochastic Programming Approaches to Optimise Marketing Campaigns

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Bibliographic Details
Published in:	South African Journal of Industrial Engineering vol. 36, no. 3 (Dec 2025), p. 129-145
Main Author:	Bisset, C
Other Authors:	Alberts, M F
Published:	South African Institute for Industrial Engineering
Subjects:	Mathematical programming Comparative studies Marketing Integer programming Audiences Decision making Optimization Stochastic models Linear programming Uncertainty Decisions Stochastic programming Profitability Advertising campaigns
Online Access:	Citation/Abstract Full Text Full Text - PDF
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