Potentials and Barriers of Using Big Data in Austrian SMEs

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Udgivet i:Central European Conference on Information and Intelligent Systems (2025), p. 291-298
Hovedforfatter: Rath, Walter
Andre forfattere: Jesenko, Berndt, Gerzic, Harris
Udgivet:
Faculty of Organization and Informatics Varazdin
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245 1 |a Potentials and Barriers of Using Big Data in Austrian SMEs 
260 |b Faculty of Organization and Informatics Varazdin  |c 2025 
513 |a Conference Proceedings 
520 3 |a This study explores the potentials and barriers of implementing Big Data in Austrian Small and Medium-sized Enterprises (SMEs). Based on expert interviews and qualitative content analysis, it reveals key opportunities such as improved efficiency, data-driven decision-making, and regulatory compliance. However, challenges remain in technological integration, financial resources, legal issues, and organizational change. The study offers practical recommendations and highlights the need for further research, contributing to a better understanding of Big Data as a strategic tool for strengthening SME competitiveness. 
651 4 |a Austria 
653 |a Innovations 
653 |a Organizational change 
653 |a Small business 
653 |a Qualitative analysis 
653 |a Big Data 
653 |a Data integrity 
653 |a Predictive analytics 
653 |a Information literacy 
653 |a Decision making 
653 |a Small & medium sized enterprises-SME 
653 |a Content analysis 
653 |a Business models 
653 |a Data processing 
653 |a Data analysis 
653 |a Research & development--R&D 
653 |a Strategic planning 
653 |a Efficiency 
700 1 |a Jesenko, Berndt 
700 1 |a Gerzic, Harris 
773 0 |t Central European Conference on Information and Intelligent Systems  |g (2025), p. 291-298 
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