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The Impact of Immersive Narratives on Gamified Communication in Social Media Environments

Sparad:
I publikationen:Review of Communication Research vol. 13 (2025), p. 156-173
Huvudupphov: Wang, Chenmeng
Övriga upphov: Arif, Mohd Fuad Md
Utgiven:
Review of Communication Research
Ämnen:
Narratives
Elaboration
Computer mediated communication
Demography
Social media
Interfaces
Storytelling
Loyalty
Communication
Mass media effects
Research
Social networks
Politics
Mass media
Gamification
Social interaction
Research methodology
Human-computer interaction
Participation
Transformation
Virtual reality
Interpersonal communication
Customization
Länkar:Citation/Abstract
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Abstrakt:The study conducts a meta-analytical investigation to establish how immersive narratives influence gamified communication practices within social media platforms through empirical research synthesis. The research unites Social Interaction Theory with Elaboration Likelihood Model (ELM) to demonstrate how interactive storytelling elements boost user engagement, emotional investment, and participation levels. User behavior transformation results from gamification strategies that utilize reward systems alongside interactive tasks along with personalized features in real time. The analysis shows that immersive storytelling in social media generates considerable positive benefits toward increased engagement, which the random-effects model demonstrates as highly impactful with a Zvalue of 224.87. Results show substantial variation across studies (I2 = 95.04%), suggesting that engagement effects depend on platform-specific features, user demographics, and the nature of interactive communication elements. Immersive storytelling success relies on specific adaptations to digital interfaces for obtaining better user loyalty and participation. Marketers, content creators, and platform developers would benefit from the research findings because they demonstrate how AIdriven adaptable engagement strategies should be part of their approach. The study has also uncovered several constraints because it features varied study methods together with brief time-based analysis and multiple interactive platforms. Future research should examine long-term ways users stay engaged and the storytelling specifications by platform as well as the role of emerging tech including AR, VR technology and AI personalized content. The current investigation provides comprehensive knowledge about how gaming elements and dynamic story-telling strengthen online interactions since it gives methods for better social media user engagement control as platforms evolve.
ISSN:2255-4165
DOI:10.52152/RCR.V13.S7
Källa:ABI/INFORM Global