Routledge handbook of sport and social media
I tiakina i:
| I whakaputaina i: | Journal of Multidisciplinary Research vol. 17, no. 1 (Spring 2025), p. 106-109 |
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| Kaituhi matua: | |
| I whakaputaina: |
St. Thomas University
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| Ngā marau: | |
| Urunga tuihono: | Citation/Abstract Full Text Full Text - PDF |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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| Whakarāpopotonga: | Seven (7) technical-focused themes (ie, systems, operations), or people-centered themes (i.e., human beings, culture), or both, emerge through this exploration and thereby reflect the persisting, growing impact of social media upon the global sports landscape. With the growth of sports and social media usage, communication is on the rise as brand reactions, viral activity, athlete influence, and sponsorship ethics are being explored on a wider scale. [...]the implications of the Handbook show how social media propels the globalization of sport thereby allowing athletes and leagues to reach new markets. Because digital platforms become powerful tools for advocacy, or mis-information, or both, they are more likely to expose athletes to harassment and backlash requiring stronger need for protections that policies offer. |
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| ISSN: | 1947-2900 1947-2919 |
| Puna: | Research Library |