Multimodalnost i redundancija u uvodu i završetku prve epizode videobloga „HolaSoyGerman"
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| Publicado en: | Suvremena Lingvistika vol. 51, no. 100 (2025), p. 123-147 |
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| Autor principal: | |
| Publicado: |
Croatian Philological Society, Faculty of Humanities and Social Sciences
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| Materias: | |
| Acceso en línea: | Citation/Abstract Full Text Full Text - PDF |
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| 024 | 7 | |a 10.22210/suvlin.2025.100.01 |2 doi | |
| 035 | |a 3291878015 | ||
| 045 | 2 | |b d20250101 |b d20251231 | |
| 084 | |a 190943 |2 nlm | ||
| 100 | 1 | |a Zovko, Ivana |u Sveučilište u Zadru, Zadar | |
| 245 | 1 | |a Multimodalnost i redundancija u uvodu i završetku prve epizode videobloga „HolaSoyGerman" | |
| 260 | |b Croatian Philological Society, Faculty of Humanities and Social Sciences |c 2025 | ||
| 513 | |a Journal Article | ||
| 520 | 3 | |a U radu se iz multimodalne perspektive analiziraju uvodna i završna sekvenca prve epizode popularnog čileanskog videobloga „HolaSoyGerman" objavljenog na platformi YouTube. Dva su temeljna istraživačka pitanja u radu: (1) kojim multimodalnim radnjama i intermodalnim odnosima autor ostvaruje vezu s publikom, tekstom i ko(n)tekstom?; i (2) na koje načine multimodalne radnje stvaraju modalnu gustoću, istovremeno se dopunjuju i sekvencijski izmjenjuju? Da bismo odgovorili na istraživačka pitanja, temeljimo se na postavkama analize multimodalne (inter)akcije (Norris 2004) i sociosemiotike (Adami 2009a; Kress 2010; Kress i van Leeuwen 2001) i multimodalna obilježja promatramo iz perspektive interaktivnih multimodalnih odnosa izmeðu sudionika interakcije, teksta i ko(n)teksta platforme YouTube. Kvalitativna multimodalna analiza pokazuje da u uvodnom i završnom dijelu teksta autor poseže za višestrukim upućivanjima na interaktivne opcije na platformi, adresiranjima gledatelja i referiranjima na tekstni i ko(n)tekstni sadržaj. Autor ove radnje ostvaruje učestalim ponavljanjima komunikacijskih modusa i zbog toga se zaključuje da su ponavljane radnje i, posljedično, multimodalna redundancija, važne strategije za usmjeravanje fokusa i privlačenje pozornosti u uvodnom i završnom dijelu teksta. Nadalje, analiza ukazuje i na česte izmjene kraćih vi- šestupnjevanih multimodalnih radnji, što posljedično utječe na česte promjene u interakcijskom fokusu. Riječ je o strategiji koja se takoðer nerijetko ostvaruje ponavljanjima istih ili različitih modusa, naglašavanjem pojedinog modusa ili naglašenim prekidima radnje korištenjem montažnih rezova. This paper analyses, through a multimodal perspective, the opening and closing sequences of the first episode of the popular Chilean video blog "HolaSoyGerman" published on the YouTube platform. The paper poses two fundamental research questions: (1) through what multimodal actions and intermodal relations does the author establish a connection with the audience, the text, and the co(n)text; and (2) in what ways do multimodal actions create modal density? To answer the research questions, we adopt the premises of multimodal (inter)action analysis (Norris 2004) and social semiotics (Adami 2009a; Kress 2010; Kress and van Leeuwen 2001), and we observe multimodal features from the perspective of interactive multimodal relations between participants, text, and co(n)text on the YouTube platform. Qualitative multimodal analysis shows that, in the introductory and final stages of the text, the author repeatedly points to interactive options on the platform, addresses the viewer, and points to textual and co-textual content. The author achieves these actions through frequent repetitions of communicative modes, and therefore it is concluded that repeated actions and, consequently, multimodal redundancy, are an important strategy for directing the focus and attracting the attention of the viewer in the introductory and final parts of the text. Furthermore, the analysis also indicates frequent changes in short higher-level actions, which consequently affects frequent changes in the interactional focus. This strategy is also often achieved through repetitions of the same or different modes, through emphasis on a particular mode or emphasized interruptions of the action by using montage cuts. | |
| 653 | |a Redundancy | ||
| 653 | |a Interruptions | ||
| 653 | |a Social media | ||
| 653 | |a Blogs | ||
| 653 | |a Action | ||
| 653 | |a Semiotics | ||
| 653 | |a Question answer sequences | ||
| 653 | |a Directing | ||
| 653 | |a Internet | ||
| 653 | |a Video recordings | ||
| 653 | |a Sequences | ||
| 653 | |a Multimodality | ||
| 653 | |a Mass media | ||
| 653 | |a Writers | ||
| 773 | 0 | |t Suvremena Lingvistika |g vol. 51, no. 100 (2025), p. 123-147 | |
| 786 | 0 | |d ProQuest |t Research Library | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3291878015/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/3291878015/fulltext/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3291878015/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |