Testing the Waters: Insights from Our Pilot Interview Study

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Publicado en:Electronic Journal of Business Research Methods vol. 24, no. 1 (2026), p. 1-13
Autor principal: Azman, Ana Batrisyia
Otros Autores: Mohd Aliff Abdul Majid
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Academic Conferences International Limited
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100 1 |a Azman, Ana Batrisyia 
245 1 |a Testing the Waters: Insights from Our Pilot Interview Study 
260 |b Academic Conferences International Limited  |c 2026 
513 |a Journal Article 
520 3 |a Qualitative research provides a deep exploration of human experiences, uncovering diverse philosophical perspectives, methodologies, and insights. A key objective is to understand how individuals interpret their experiences and actions. However, for novice researchers, conducting qualitative interviews can be challenging, particularly due to the emphasis on nuanced shifts in participant responses and emerging themes. Given these complexities, pilot studies serve as a crucial preliminary step in assessing research feasibility and refining methodological approaches before conducting the main study. This article examines the significance of pilot studies in qualitative research, detailing their methodological applications and the valuable lessons drawn from the process. A pilot interview was conducted with two micro-family food business (MFFB) owners to assess the clarity, relevance, and effectiveness of the interview guide. This initial phase allowed for the identification of ambiguities, refinement of questions, and adjustments in the sequencing of inquiries, ensuring they aligned with the study’s objectives. By testing the research instruments in a controlled setting, the pilot study facilitated modifications that enhanced the accuracy and depth of data collection. Beyond refining the research tools, pilot studies contribute to strengthening the overall research framework by improving researcher preparedness and mitigating potential biases. They help anticipate challenges in data collection, allowing for proactive problem-solving and methodological adjustments. Moreover, pilot studies reinforce the trustworthiness and rigor of qualitative research by ensuring coherence between research objectives, data collection techniques, and analytical approaches. This iterative process fosters reflexivity, enabling researchers to critically evaluate their methods and enhance the credibility of their findings. Importantly, pilot studies play an indispensable role in qualitative research by refining study design, optimizing data collection instruments, and ensuring methodological soundness. Through early identification of challenges and continuous improvement of research tools, pilot studies enhance the validity and reliability of qualitative inquiry. This article highlights the transformative impact of pilot studies, underscoring their significance in strengthening research methodologies and ensuring the success of qualitative investigations. 
653 |a Qualitative research 
653 |a Reliability 
653 |a Data collection 
653 |a Grammatical aspect 
653 |a Credibility 
653 |a Objectives 
653 |a Reflexivity 
653 |a Pilot projects 
653 |a Problem solving 
653 |a Adjustment 
653 |a Methodological problems 
653 |a Research design 
653 |a Identification 
653 |a Research methodology 
653 |a Methodological approaches 
653 |a Owners 
653 |a Organizational effectiveness 
653 |a Coherence 
653 |a Interviews 
653 |a Feasibility 
653 |a Research applications 
653 |a Researchers 
700 1 |a Mohd Aliff Abdul Majid 
773 0 |t Electronic Journal of Business Research Methods  |g vol. 24, no. 1 (2026), p. 1-13 
786 0 |d ProQuest  |t ABI/INFORM Global 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3292956006/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
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