Unlocking the Business Potential of Virtual Worlds
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| 出版年: | MIT Sloan Management Review vol. 52, no. 3 (Spring 2011), p. 14 |
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| 第一著者: | |
| その他の著者: | , |
| 出版事項: |
Massachusetts Institute of Technology, Cambridge, MA
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| 主題: | |
| オンライン･アクセス: | Citation/Abstract Full Text - PDF |
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| 100 | 1 | |a Nevo, Saggi | |
| 245 | 1 | |a Unlocking the Business Potential of Virtual Worlds | |
| 260 | |b Massachusetts Institute of Technology, Cambridge, MA |c Spring 2011 | ||
| 513 | |a General Information | ||
| 520 | 3 | |a For businesses, virtual worlds - computer-simulated environments in which individuals interact with one another via avatars representing their digital selves - offer a collaborative tool that has a number of possible uses, from saving money on travel and conference expenses to employee training. But despite virtual worlds organizational potential, their workplace usage is still low, and a number of initial attempts by companies to establish a presence in virtual worlds met with failure. The challenge for longer-term virtual world adoption by corporations lies in clearly demonstrating the technology's business value to the organization. | |
| 653 | |a Virtual reality | ||
| 653 | |a Computer & video games | ||
| 653 | |a Employees | ||
| 653 | |a Marketing management | ||
| 653 | |a Polls & surveys | ||
| 653 | |a Virtual communities | ||
| 653 | |a Recreation | ||
| 653 | |a Hypothesis testing | ||
| 653 | |a Information storage | ||
| 653 | |a Information technology | ||
| 700 | 1 | |a Nevo, Dorit | |
| 700 | 1 | |a Carmel, Erran | |
| 773 | 0 | |t MIT Sloan Management Review |g vol. 52, no. 3 (Spring 2011), p. 14 | |
| 786 | 0 | |d ProQuest |t ABI/INFORM Global | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/861418850/abstract/embedded/6A8EOT78XXH2IG52?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/861418850/fulltextPDF/embedded/6A8EOT78XXH2IG52?source=fedsrch |