Publicidad: guía para ejecutivos de marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Mcgraw-hill interamericana,
1993
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| Subjects: | |
| Online Access: | View in OPAC |
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MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 008 | 050201s1993||||ck |||||||||||||||||spa|| | ||
| 942 | |c Books | ||
| 020 | |a 9586001911 | ||
| 041 | |a spa | ||
| 082 | |a 659.1 |b H325 | ||
| 100 | |a Hart, Norman A. | ||
| 245 | 0 | 0 | |a Publicidad: |b guía para ejecutivos de marketing |
| 260 | |a Bogotá : |b Mcgraw-hill interamericana, |c 1993 | ||
| 300 | |a 239 p. | ||
| 650 | |a PUBLICIDAD | ||
| 592 | |a Planeación estratégica | ||
| 592 | |a Los medios en el marketing | ||
| 592 | |a Investigación | ||
| 592 | |a Relaciones públicas | ||
| 999 | |c 110584 |d 110584 | ||
| 952 | |1 Disponible |8 Colección General |a Biblioteca Ciencias Económicas |b Biblioteca Ciencias Económicas |c Colección General |d 2012-08-15 |i 18005715 |l 0 |o 659.1 H325 |p 18005715 |r 2012-08-15 00:00:00 |t 1 |w 2012-08-15 |y Books | ||