Cita APA (7a ed.)

Keegan, W. J. (1997). Marketing global (5a.). Prentice hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Marketing Global. 5a. Madrid: Prentice hall, 1997.

Cita MLA (9a ed.)

Keegan, Warren J. Marketing Global. 5a. Prentice hall, 1997.