Comportamiento del consumidor y estrategia de marketing /

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Bibliographic Details
Main Author:	Peter, J., Paul (autor)
Other Authors:	Olson, Jerry C. (autor), Blanco y Correa Magallanes, Jorge Luis (traductor), Nicolesco, Jean Domette (traductor)
Format:	Book
Language:	Spanish English
Published:	México, Distrito Federal : McGraw-Hill, c2006, 2005
Edition:	Séptima edición
Subjects:	Mercadeo
Online Access:	View in OPAC
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Holdings details from Biblioteca Central
Call Number:	658.8342 P484c
Copy	On Shelf