Guerrilla marketing : secrets for making big profits from your small business /
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Boston :
Houghton Mifflin Company,
c1993.
|
| Edizione: | Completely rev. and updated for the '90s. |
| Soggetti: | |
| Accesso online: | Visualizza in OPAC |
| Tags: |
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MARC
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| 100 | 1 | |a Levinson, Jay Conrad. | |
| 245 | 1 | 0 | |a Guerrilla marketing : |b secrets for making big profits from your small business / |c Jay Conrad Levinson. |
| 250 | |a Completely rev. and updated for the '90s. | ||
| 260 | |a Boston : |b Houghton Mifflin Company, |c c1993. | ||
| 300 | |a viii, 327 p. ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas (p. 311-316) e índice. | ||
| 505 | 0 | |a 1. The guerrilla approach to marketing updated -- 2. Mini-media marketing -- 3.Maxi-media marketing -- 4. Non-media marketing -- 5. Launching your guerrilla marketing attack. | |
| 546 | |a Texto en inglés. | ||
| 650 | 7 | |9 168 |a Marketing |2 embne | |
| 650 | 7 | |a Pequeñas y medianas empresas. |2 embne | |
| 650 | 7 | |a Publicidad. |2 embne | |
| 942 | |2 Dewey Decimal Classification |c Libros | ||
| 999 | |c 14180 |d 14180 | ||
| 952 | |1 Disponible |2 Dewey Decimal Classification |8 Colección General |a Biblioteca Facultad Multidisciplinaria Oriental |b Biblioteca Facultad Multidisciplinaria Oriental |c Acervo General |d 2012-12-07 |i 50012674 |l 0 |o 658.8 L665g 1993 |p 50012674 |r 2019-06-25 00:00:00 |t c.1 |w 2012-12-07 |y Libros | ||