Guerrilla marketing : secrets for making big profits from your small business /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin Company,
c1993.
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| Edition: | Completely rev. and updated for the '90s. |
| Subjects: | |
| Online Access: | View in OPAC |
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Table of Contents:
- 1. The guerrilla approach to marketing updated
- 2. Mini-media marketing
- 3.Maxi-media marketing
- 4. Non-media marketing
- 5. Launching your guerrilla marketing attack.