Mitos del marketing que están matando a los negocios: ¡no siga creyendo en ellos! /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México D. F. :
McGraw-Hill,
1994.
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| Edition: | 1a ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | Presenta índice. Traducido de: Marketing myths that are killing business. |
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| Physical Description: | xxxiv, 341 p. : il. ; 24 cm. |
| ISBN: | 9701005198 |