Fundamentos de marketing /

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Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Etzel, Michael J., Mercado Villagra, Salvador, Rosas Sánchez, Rosa María, Teyssier Mont, Ezequiel, Walker, Bruce J.
Format:	Book
Language:	Spanish English
Published:	México D. F. : McGraw-Hill, c1996.
Edition:	10a ed., 6a en español.
Subjects:	Mercadeo.
Online Access:	View in OPAC
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