Investigación de mercados: un enfoque práctico /

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Other Authors: Benassini Félix, Marcela, Parres Cárdenas, Verania de
Format: Book
Language:Spanish
English
Published: México, D.F. : Prentice-Hall Hispanoamericana, c1997.
Edition:2a ed.
Subjects:
Online Access:View in OPAC
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Description
Item Description:Traducido de Marketing research: An Applied Orientation, 2nd Ed.
Physical Description:890 p. : il., fot.; 26 cm.
ISBN:968880844X