Public relations strategy : Korean case studies /
"Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover
Zapisane w:
| Format: | Książka |
|---|---|
| Język: | angielski |
| Wydane: |
Seoul, Korea :
Commuication Books,
2010.
|
| Hasła przedmiotowe: | |
| Dostęp online: | Ver en el OPAC |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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MARC
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| 245 | 1 | 0 | |a Public relations strategy : |b Korean case studies / |c Won, Woo Hyun. |
| 260 | |a Seoul, Korea : |b Commuication Books, |c 2010. | ||
| 300 | |a 249 p. : |b ill. ; |c 23 cm. | ||
| 336 | |2 rdacontent |a texto |b txt | ||
| 337 | |2 rdamedia |a no mediado |b n | ||
| 338 | |2 rdacarrier |a volumen |b nc | ||
| 504 | |a Includes bibliographical references (p. 248-249). | ||
| 505 | 0 | |a Introduction of public relations -- Proactive public relations -- Employee relations -- Community relations -- Consumer relations -- Media relations -- Corporate social responsibility (CSR) -- Crisis management and communication. | |
| 520 | |a "Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover | ||
| 650 | 0 | |a Public relations |z Korea (South) | |
| 650 | 0 | |a Public relations |z Korea (South) |v Case studies. | |
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| 942 | |2 Dewey Decimal Classification |c Libros | ||
| 999 | |c 25366 |d 25366 | ||
| 952 | |1 Disponible |2 Dewey Decimal Classification |8 Window on Korea |a Biblioteca de Ciencias y Humanidades |b Biblioteca de Ciencias y Humanidades |c Window on Korea |d 2015-10-25 |l 3 |m 2 |o 659.2 W66p |p 14200729 |r 2019-08-29 00:00:00 |s 2019-08-26 |w 2015-10-25 |y Libros | ||