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La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés /

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Bibliographic Details
Main Author:	Kotler, Philip (autor.)
Other Authors:	Arias de Hassan, Adriana (traductor.)
Format:	Book
Language:	Spanish English
Published:	Bogotá : Norma, [1987]
Subjects:	Competencia económica > Japón. Marketing > Japón. Cultura de la organización > Japón. Planificación estratégica.
Online Access:	View in OPAC
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