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Bibliographic Details
Main Author:	Cutlip, Scott M.
Other Authors:	Center, Allen H., Vásquez, Manuel (Traductor), Vásquez, Rosalía (Traductor)
Format:	Book
Language:	Spanish English
Published:	Madird : Rialp, 1961
Edition:	2a ed.
Series:	La Empresa y el Hombre ; No. 11
Subjects:	Negocios Opinión Pública
Online Access:	View in OPAC
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