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Bibliographic Details
Main Author:	Bennett, Peter D. (autor.)
Other Authors:	Lamm, Robert P. (autor.), Fry, Robert A. (autor.)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1988] ©1988
Series:	McGraw-Hill series in marketing
Subjects:	Marketing.
Online Access:	View in OPAC
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