Fundamentos de mercadotecnia /
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| Main Author: | |
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| Other Authors: | , , , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México D. F. :
McGraw-Hill,
[1985]
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| Edition: | Séptima edición (tercera edición en español) |
| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | Presenta índice. Traducido de: Fundamentals of marketing. |
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| Physical Description: | xxiv, 779 páginas : ilustraciones, gráficos ; 24 cm. |
| ISBN: | 9684516533 9789684516533 0070609071 9780070609075 |