Dirección de marketing : la edición del milenio /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México D. F. :
Pearson Educación,
2001.
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| Edition: | Edición del milenio. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | Incluye índices. Título original de la obra: Marketing management : analysis, plannig, implementation, and control, millennium. |
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| Physical Description: | 718, 137, [2] páginas : ilustraciones ; 25 cm |
| Audience: | General |
| ISBN: | 9684444222 9789684444225 |