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Bibliographic Details
Main Author:	Kotler, Philip (autor.)
Other Authors:	Armstrong, Gary (Gary M.) (autor.), Mascaró Sacristán, Pilar (traductor.)
Format:	Book
Language:	Spanish English
Published:	México, D.F. : Prentice Hall, [1996]
Edition:	6a ed.
Subjects:	Marketing. Planificación estratégica. Consumo.
Online Access:	View in OPAC
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