Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia/
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill,
1992.
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| Edition: | Segunda edición. |
| Subjects: | |
| Online Access: | View in OPAC |
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