Marketing : a critical introduction /

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Bibliografiska uppgifter
Huvudupphov:	Hackley, Christopher E.
Materialtyp:	Elektronisk E-bok
Språk:	engelska
Utgiven:	Los Angeles ; London : SAGE, 2009.
Ämnen:	Marketing. Marketing > Case studies. Marketing > Problems, exercises, etc. Marketing > Case studies > Problems, exercises, etc. Electronic books.
Länkar:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/131315 Visa i användargränssnittet
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Innehållsförteckning:

1. Marketing studies : the critical standpoint
2. The origins and institutions of marketing studies
3. Marketing studies and managerial ideology
4. The marketing mix and the challenge of cultural branding
5. The strategy discourse and marketing studies
6. Research, theory and resistance in marketing studies
7. The 'real world' of marketing as literary construction
8. Consumer rationality, critical theory and ethics : three issues for a critical marketing studies.

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