Social marketing casebook /
Bewaard in:
| Hoofdauteurs: | , , |
|---|---|
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Los Angeles ; London :
SAGE,
2011.
|
| Onderwerpen: | |
| Online toegang: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/136462 Ver en el OPAC |
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| 001 | ELB136462 | ||
| 003 | FINmELB | ||
| 005 | 20200820162738.0 | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 110119s2011 enka ob 001 0 eng|d | ||
| 020 | |a 9781446253946 |q (e-book) | ||
| 020 | |z 9780857025432 | ||
| 035 | |a (OCoLC)1058421167 | ||
| 040 | |a FINmELB |b eng |e rda |c FINmELB | ||
| 050 | 4 | |a HF5414 |b .F73 2011 | |
| 082 | 0 | |a 658.8 |2 23 | |
| 100 | 1 | |a French, Jeff, |e author. | |
| 245 | 1 | 0 | |a Social marketing casebook / |c Jeff French, Rowena Merritt, and Lucy Reynolds. |
| 264 | 1 | |a Los Angeles ; |a London : |b SAGE, |c 2011. | |
| 300 | |a 1 online resource (281 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips. | |
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. | ||
| 650 | 0 | |a Social marketing |v Case studies. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Reynolds, Lucy, |e author. | |
| 700 | 1 | |a Merritt, Rowena, |e author. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/136462 |
| 950 | |a eLibro English | ||