The contrarian effect why it pays (big) to take typical sales advice and do the opposite /
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| Další autoři: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
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| Témata: | |
| On-line přístup: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/178272 Zobrazit v on-line katalogu |
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| 008 | 080403s2008 nju sb 001 0 eng | ||
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| 016 | 7 | |z 014651868 |2 Uk | |
| 020 | |z 9780470237908 (cloth) | ||
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| 035 | |a (OCoLC)213446585 | ||
| 040 | |a FINmELB |c FINmELB |d FINmELB | ||
| 050 | 4 | |a HF5438.25 |b .P673 2008 | |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 100 | 1 | |a Port, Michael, |d 1970- | |
| 245 | 1 | 4 | |a The contrarian effect |h [electronic resource] : |b why it pays (big) to take typical sales advice and do the opposite / |c Michael Port and Elizabeth Marshall. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. | ||
| 300 | |a x, 165 p. | ||
| 504 | |a Includes bibliographical references (p. [151]-153) and index. | ||
| 505 | 0 | |a From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. | |
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. | ||
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Marshall, Elizabeth, |d 1975- | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/178272 |
| 950 | |a eLibro English | ||