Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
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| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Hoboken, N.J. :
John Wiley & Sons,
c2007.
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| Témata: | |
| On-line přístup: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/178921 Zobrazit v on-line katalogu |
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| 007 | cr cn||||||||| | ||
| 008 | 070419s2007 njua sb 001 0 eng | ||
| 010 | |z 2007015889 | ||
| 020 | |z 9780470137321 (cloth) | ||
| 020 | |z 0470137320 (cloth) | ||
| 035 | |a (OCoLC)123485274 | ||
| 040 | |a FINmELB |c FINmELB |d FINmELB | ||
| 050 | 4 | |a HF5415.5 |b .J34 2007 | |
| 082 | 0 | 4 | |a 658.8/343 |2 22 |
| 100 | 1 | |a Jaffe, Joseph, |d 1970- | |
| 245 | 1 | 0 | |a Join the conversation |h [electronic resource] : |b how to engage marketing-weary consumers with the power of community, dialogue, and partnership / |c Joseph Jaffe. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2007. | ||
| 300 | |a xix, 300 p. : |b ill. | ||
| 500 | |a "Published simultaneously in Canada." | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. | |
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/178921 |
| 950 | |a eLibro English | ||