The innovation manual : integrated strategies and practical tools for bringing value innovation to the market /

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書誌詳細
第一著者: Midgley, David
フォーマット: 電子媒体 eBook
言語:英語
出版事項: Chichester, England ; Hoboken, N.J. : John Wiley & Sons, [2009]
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オンライン・アクセス:https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179880
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目次:
  • The three challenges of business innovation
  • Creating advantage in the minds of many
  • Chartering innovation within the organisation
  • Selecting, preparing and supporting the right team
  • Co-creating the innovation with customers
  • Changing the organisation to deliver the innovation
  • Building the market for the innovation
  • Putting it all together.