ROI of $ocial media : how to improve the return on your social marketing investment /

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Kaituhi matua: Powell, Guy R.
Ētahi atu kaituhi: Groves, Steven, Dimos, Jerry
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: Singapore : John Wiley & Sons (Asia), [2011]
Ngā marau:
Urunga tuihono:https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179992
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020 |a 9780470827437  |q (ebook) 
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040 |a FINmELB  |b eng  |e rda  |c FINmELB 
050 4 |a HF5415.1265  |b .P69 2011 
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100 1 |a Powell, Guy R. 
245 1 0 |a ROI of $ocial media :  |b how to improve the return on your social marketing investment /  |c Guy Powell, Steven Groves, Jerry Dimos. 
246 3 |a ROI of social media 
246 3 |a Return of investment of social media 
264 1 |a Singapore :  |b John Wiley & Sons (Asia),  |c [2011] 
264 4 |c Ã2011 
300 |a xxv, 289 p. :  |b ill. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
504 |a Includes bibliographical references and index. 
505 0 |a section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro. 
650 0 |a Internet marketing. 
650 0 |a Social media  |x Marketing. 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Online social networks  |x Economic aspects. 
650 0 |a Social marketing. 
655 4 |a Electronic books. 
700 1 |a Groves, Steven. 
700 1 |a Dimos, Jerry. 
797 2 |a elibro, Corp. 
856 4 0 |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179992