Pharmaceutical lifecycle management : making the most of each and every brand /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Ellery, Tony
Beste egile batzuk: Hansen, Neal
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Hoboken, N.J. : John Wiley & Sons, [2012]
Gaiak:
Sarrera elektronikoa:https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/180846
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020 |a 9781118266793  |q (ebook) 
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050 4 |a RS100  |b .E45 2012 
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100 1 |a Ellery, Tony. 
245 1 0 |a Pharmaceutical lifecycle management :  |b making the most of each and every brand /  |c Tony Ellery, Neal Hansen. 
264 1 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c [2012] 
264 4 |c Ã2012 
300 |a xxii, 389 p. :  |b ill. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
500 |a Includes index. 
505 0 |a pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro. 
650 0 |a Pharmaceutical industry  |x Economic aspects. 
650 0 |a Drug approval  |x Economic aspects. 
655 4 |a Electronic books. 
700 1 |a Hansen, Neal. 
797 2 |a elibro, Corp. 
856 4 0 |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/180846