Brand advocates : turning enthusiastic customers into a powerful marketing force /

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in...

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Detalles Bibliográficos

Autor principal:	Fuggetta, Rob
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	Hoboken, N.J. : Wiley, 2012.
Materias:	Relationship marketing. Customer loyalty. Word-of-mouth advertising. Branding (Marketing) Electronic books.
Acceso en línea:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/183090 Ver en el OPAC
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