Statistical methods in customer relationship management /

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Библиографические подробности
Главный автор:	Kumar, V., 1957-
Другие авторы:	Petersen, J. Andrew
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Hoboken, N.J. : Wiley, 2012.
Предметы:	Customer relations > Management. Customer relations > Management > Statistical methods. Electronic books.
Online-ссылка:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/183110 Просмотр в OPAC
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100	1		\|a Kumar, V., \|d 1957-
245	1	0	\|a Statistical methods in customer relationship management / \|c V. Kumar, J. Andrew Petersen.
264		1	\|a Hoboken, N.J. : \|b Wiley, \|c 2012.
300			\|a xiii, 272 p. : \|b ill.
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
347			\|a data file \|2 rda
504			\|a Includes bibliographical references and index.
505	0		\|a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
588			\|a Description based on metadata supplied by the publisher and other sources.
590			\|a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro.
650		0	\|a Customer relations \|x Management.
650		0	\|a Customer relations \|x Management \|x Statistical methods.
655		4	\|a Electronic books.
700	1		\|a Petersen, J. Andrew.
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