The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /

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Kaituhi matua: Laidler-Kylande, Nathalie, 1965-
Ētahi atu kaituhi: Stenzel, Julia Shepard, 1964-
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
Putanga:First edition.
Ngā marau:
Urunga tuihono:https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/186615
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100 1 |a Laidler-Kylande, Nathalie,  |d 1965- 
245 1 4 |a The brand IDEA :  |b managing nonprofit brands with integrity, democracy and affinity /  |c Nathalie Laidler-Kylande and Julia Shepard Stenzel. 
250 |a First edition. 
264 1 |a San Francisco :  |b Jossey Bass & Pfeiffer Imprints, Wiley,  |c [2014] 
264 4 |c 2014 
300 |a 1 online resource (234 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
347 |a data file  |2 rda 
504 |a Includes bibliographical references and index. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro. 
650 0 |a Nonprofit organizations  |x Management. 
650 0 |a Nonprofit organizations  |x Marketing. 
655 4 |a Electronic books. 
700 1 |a Stenzel, Julia Shepard,  |d 1964- 
776 0 8 |i Print version:  |a Laidler-Kylande, Nathalie, 1965-  |t Brand IDEA.  |d San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]  |h , xviii214 pages  |z 9781118555835  |w (DLC) 2013030361  
797 2 |a elibro, Corp. 
856 4 0 |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/186615