Laddering : unlocking the potential of consumer behavior /

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Dades bibliogràfiques
Autor principal:	Holtzclaw, Eric, 1973-
Altres autors:	Holtzclaw, Kaitlyn
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Matèries:	Consumer behavior. Electronic books.
Accés en línia:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/187727 Veure a l'OPAC
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020			\|a 9781118652978 \|q (ebook)
020			\|z 9781118566121 \|q (print)
035			\|a (OCoLC)835112653
040			\|a FINmELB \|b eng \|e rda \|c FINmELB
050		4	\|a HF5415.32 \|b .H637 2013
082	0	4	\|a 658.8/342 \|2 23
100	1		\|a Holtzclaw, Eric, \|d 1973-
245	1	0	\|a Laddering : \|b unlocking the potential of consumer behavior / \|c Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
264		1	\|a Hoboken, N.J. : \|b John Wiley & Sons, Inc., \|c 2013.
300			\|a xvi, 208 p. : \|b ill.
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
347			\|a data file \|2 rda
500			\|a Includes index.
505	0		\|a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
588			\|a Description based on metadata supplied by the publisher and other sources.
590			\|a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro.
650		0	\|a Consumer behavior.
655		4	\|a Electronic books.
700	1		\|a Holtzclaw, Kaitlyn.
797	2		\|a elibro, Corp.
856	4	0	\|u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/187727