Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey /
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| Drugi avtorji: | , , |
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| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Newcastle upon Tyne, United Kingdom :
Cambridge Scholars Publishing,
[2022]
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| Teme: | |
| Online dostop: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/214710 Ver en el OPAC |
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| 040 | |a FINmELB |b eng |e rda |c FINmELB | ||
| 050 | 4 | |a HF5415.1255 |b .E974 2022 | |
| 082 | 0 | |a 658.827 |2 23 | |
| 245 | 0 | 0 | |a Experiential marketing in an age of hyper-connectivity : |b navigating the customer experience journey / |c edited by Nadia Pomirleanu, Babu John-Mariadoss and John Schibrowsky. |
| 264 | 1 | |a Newcastle upon Tyne, United Kingdom : |b Cambridge Scholars Publishing, |c [2022] | |
| 264 | 4 | |c Ã2022 | |
| 300 | |a 1 online resource (176 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Relationship marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Mariadoss, Babu John, |e editor. | |
| 700 | 1 | |a Pomirleanu, Nadia, |e editor. | |
| 700 | 1 | |a Schibrowsky, John, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey. |d Newcastle upon Tyne, United Kingdom : Cambridge Scholars Publishing, c2022 |h 176 pages |z 9781527580343 |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/214710 |