Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
Guardado en:
| Format: | Electronisk eBog |
|---|---|
| Udgivet: |
Marketline
2004
|
| Online adgang: | Available in Business Source Ultimate. Ver en el OPAC |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|
Lignende værker: Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
- Ocean Spray Case Study: Extending Brand Appeal Through New Product Development
- Frito-Lay Case Study: Maintaining Growth Through Innovative Marketing & Product Development
- Esure Case Study: Increasing Brand Awareness Through Targeted Marketing
- Green & Black's Case Study: Developing a Niche Brand within the Competitive Confectionery Market
- Waitrose Case Study: Creating Differentiation in the Marketplace Through Premium & Ethical Retailing
- British Gas & Exelon Case Studies: Undertaking Systems Development Through the Horizontal Approach