Fundamentals of business marketing education a guide for university-level faculty and policymakers /
Guardado en:
| Otros Autores: | |
|---|---|
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
New York :
Best Business Books,
c2004.
|
| Materias: | |
| Acceso en línea: | Available in Business Source Ultimate. Ver en el OPAC |
| Etiquetas: |
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MARC
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|---|---|---|---|
| 001 | ebs2518e | ||
| 003 | EBZ | ||
| 006 | m d |||||| | ||
| 007 | cr|unu|||||||| | ||
| 008 | 030826s2004 nyu ob 001 0 eng | ||
| 020 | 0 | |z 9780789001214 | |
| 020 | 0 | |z 9780789001320 | |
| 020 | 0 | |a 9780789033154 (online) | |
| 020 | 0 | |a 9781000112047 (online) | |
| 020 | 0 | |a 9781000156850 (online) | |
| 020 | 0 | |a 9781003063698 (online) | |
| 035 | |a (EBZ)ebs2518e | ||
| 040 | |a DLC |d EBZ | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1263 |b .F857 2004 |
| 130 | 0 | |a Fundamentals of business marketing education (Online) | |
| 245 | 0 | 0 | |a Fundamentals of business marketing education |h [electronic resource] : |b a guide for university-level faculty and policymakers / |c J. David Lichtenthal, editor. |
| 260 | |a New York : |b Best Business Books, |c c2004. | ||
| 500 | |a "This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 5(1/2) (1998): 1-164 and 9(4) (2002): 27-126, published by the Haworth Press, Inc." | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Industrial marketing. | |
| 650 | 0 | |a Industrial marketing |x Management. | |
| 650 | 0 | |a Industrial marketing |x Study and teaching (Higher) | |
| 650 | 0 | |a Business education |x Curricula. | |
| 700 | 1 | |a Lichtenthal, David. | |
| 730 | 0 | |a Journal of business-to-business. | |
| 773 | 0 | |t Business Source Ultimate |d EBSCO | |
| 776 | 1 | |t Fundamentals of business marketing education |w (DLC)2003016230 | |
| 856 | 4 | 0 | |3 Full text available: Oct 2004. |z Available in Business Source Ultimate. |u https://biblioteca.ues.edu.sv/acceso/ebsco/?url=https%3A%2F%2Fsearch.ebscohost.com%2Fdirect.asp%3Fdb%3Dbsu%26jid%3D2518%26scope%3Dsite |
| 901 | |a Book | ||