Handbook of niche marketing principles and practice /
Guardado en:
| Otros Autores: | |
|---|---|
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
New York :
Best Business Books, Haworth Reference Press,
c2006.
|
| Materias: | |
| Acceso en línea: | Available in Business Source Ultimate. Ver en el OPAC |
| Etiquetas: |
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| 008 | 050303s2006 nyua ob 001 0 eng | ||
| 020 | 0 | |z 9780789023292 | |
| 020 | 0 | |z 9780789023308 | |
| 020 | 0 | |a 9780203050323 (online) | |
| 020 | 0 | |a 9781136419881 (online) | |
| 020 | 0 | |a 9781299459342 (online) | |
| 035 | |a (EBZ)ebs2527e | ||
| 040 | |a DLC |d EBZ | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.127 |b .H36 2006 |
| 130 | 0 | |a Handbook of niche marketing (Online) | |
| 245 | 0 | 0 | |a Handbook of niche marketing |h [electronic resource] : |b principles and practice / |c Tevfik Dalgic, editor. |
| 246 | 2 | |a Handbook of Niche Marketing: Principles & Practice | |
| 260 | |a New York : |b Best Business Books, Haworth Reference Press, |c c2006. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Niche marketing revisited : concept, applications, and some European cases / |r Tevfik Dalgic, Maarten Leeuw -- |t Principles of global niche marketing strategies : an early conceptual framework / |r Isil Hezar ... [et al.] -- |t Approach for identifying cannibalization within product line extensions and multibrand strategies / |r Charlotte H. Mason, George R. Milne -- |t Ecological niche theory approach to the measurement of brand competition / |r George R. Milne, Charlotte H. Mason -- |t Visual approach for identifying consumer satisfaction niches / |r Hooman Estelami, Peter De Maeyer -- |t High tech, high performance : the synergy of niche strategy and planning focus in technological entrepreneurial firms / |r Karen Bantel -- |t Crafting a niche in a crowded market : the case of Palliser Estate Wines of Martinborough (New Zealand) / |r Michael Beverland, Lawrence S. Lockshin -- |t Niche marketing for hotel managers / |r Ron Morritt -- |t Out in the market : the history of the gay market segment in the United States / |r Blaine J. Branchik. |
| 650 | 0 | |a Market segmentation |v Case studies. | |
| 700 | 1 | |a Dalgic, Tevfik. | |
| 773 | 0 | |t Business Source Ultimate |d EBSCO | |
| 776 | 1 | |t Handbook of niche marketing |w (OCoLC)ocm58051175 |w (DLC)2005006261 | |
| 856 | 4 | 0 | |3 Full text available: Jan 2006. |z Available in Business Source Ultimate. |u https://biblioteca.ues.edu.sv/acceso/ebsco/?url=https%3A%2F%2Fsearch.ebscohost.com%2Fdirect.asp%3Fdb%3Dbsu%26jid%3D2527%26scope%3Dsite |
| 901 | |a Book | ||