American Express Case Study: Using Prepaid Cards to Target the Travel Market
Kaydedildi:
| Materyal Türü: | Elektronik Ekitap |
|---|---|
| Baskı/Yayın Bilgisi: |
Marketline
2004
|
| Online Erişim: | Available in Business Source Ultimate. OPAC'ta görüntüle |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|
Benzer Materyaller: American Express Case Study: Using Prepaid Cards to Target the Travel Market
- Visa Buxx, American Express Travelers Cheque Card, & Mastercard Cash Plus Gold Case Study: Future Opportunities in Prepaid Cards
- Banca Lombarda Case Study: Targeting Niche Populations in the General Purpose Prepaid Card Market
- Alternative Credit Card Case Study: Targeting Cards at Specific Consumer Groups
- Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences
- Prepaid Trends
- Chase Case Study: Blueprint for Future Card Services?