Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
Guardado en:
| Formato: | Electrónico eBook |
|---|---|
| Publicado: |
Marketline
2004
|
| Acceso en línea: | Available in Business Source Ultimate. Ver en el OPAC |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
- Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation
- Lyrica Case Study: Building a Successful Drug Launch Strategy
- Anheuser-busch Case Study: Launching Low Carbohydrate Alcoholic Drinks
- Gleevec Case Study: Benefits of Aggressive Pre-launch Marketing in an Immature Market
- McDonald's Case Study: Launching Food to Appeal to the Health Conscious Consumer
- Pfizer Case Study: How Celebrex Became Class Leader within a Year of Launch