Guide to business planning

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Bibliographic Details
Main Author: Friend, Graham
Other Authors: Zehle, Stefan
Format: Electronic eBook
Language:English
Published: London : The economist in association with Profile Books, c2004.
Subjects:
Online Access:Available in Business Source Ultimate.
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