Guide to business planning

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Detalhes bibliográficos
Autor principal: Friend, Graham
Outros Autores: Zehle, Stefan
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: London : The economist in association with Profile Books, c2004.
Assuntos:
Acesso em linha:Available in Business Source Ultimate.
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