Tropicana, RDA Organic & Feel Good Drinks Case Studies: Successful NPD Strategies in the Juice Drink Market

Những quyển sách tương tự

• Feel Good Drinks Case Study: Successfully Developing a 'Feel-Good' Brand Ethos
  Được phát hành: (2008)
• Mother Energy Drink Case Study: Successfully Relaunching a Product on the Brink of Failure
  Được phát hành: (2010)
• Monster Energy Case Study: Building Successful Brands in the Competitive U.S. Energy Drinks Market
  Được phát hành: (2008)
• Relaxation Drinks Case Study: Providing an Antidote to Stress with an Anti-Energy Drinks Offering
  Được phát hành: (2009)
• Low Calorie Functional Drinks Case Study (Gatorade & Vitaminwater): Making Functional Drinks Healthier
  Được phát hành: (2009)