SunChips Case Study: Re-Branding a Product with Greener Credentials
Guardat en:
| Format: | Electrònic eBook |
|---|---|
| Publicat: |
Marketline
2008
|
| Accés en línia: | Available in Business Source Ultimate. Veure a l'OPAC |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Ítems similars: SunChips Case Study: Re-Branding a Product with Greener Credentials
- Frito-Lay SunChips Case Study: When Sustainable Packaging Conflicts with Consumers' Sensory Needs
- Wheaties Fuel Cereal Case Study: Re-Energizing a Stalling Cereal Brand
- Kettle Chips & Tyrrells Case Study: Effectively Marketing Authentic Potato Chips
- Pot Noodle Case Study: Resurrecting an Unpopular Product Into an Iconic, Entertaining Brand
- Marmite & Vegemite Case Study: Capitalizing on the Nostalgic Appeal of a Product to Build Brand Loyalty
- Glowelle Case Study: Creating a Successful Nutraceutical Brand