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Leisure market research handbook

Handbook identifies 51 segments in the leisure marketplace where consumers spend their non-working time and discretionary income. Has statistics on expenditures and participation, market characteristics and trends, demographics and lists of resources.

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Autor Corporativo: Richard K. Miller & Associates
Formato: Recurso Electrónico Periódico
Idioma:inglês
Publicado em: Loganville, GA : Richard K. Miller
Assuntos:
Leisure > Research > United States > Handbooks, manuals, etc.
Recreation > Research > United States > Handbooks, manuals, etc.
Consumer behavior > United States > Handbooks, manuals, etc.
Consumer behavior > United States > Statistics > Periodicals.
Consumers' preferences > United States > Handbooks, manuals, etc.
Marketing research > United States > Periodicals.
Consumer behavior.
Consumers' preferences.
Leisure > Research.
Marketing research.
Recreation > Research.
United States.
Electronic journals.
Handbooks and manuals.
Periodicals.
Statistics.
Acesso em linha:Available in Business Source Ultimate.
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