Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
Na minha lista:
| Formato: | Recurso Eletrônico livro eletrônico |
|---|---|
| Publicado em: |
Marketline
2009
|
| Acesso em linha: | Available in Business Source Ultimate. Ver no OPAC |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
Registros relacionados: Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
- Copella Fruit Juices Case Study: Managing the Transition from Family Business to Mainstream Expansion
- Craft Beers in the U.S. & UK Case Study: How Mainstream Brewers can Benefit from the Trend Towards Craft Beers
- Crabbie's Alcoholic Ginger Beer Case Study: Finding an Untapped Niche in the Post-Recessionary Beer Market
- Ciao Bella Case Study: Expanding a Niche Artisanal Product Into Mainstream Retail
- Tsingtao Beer Case Study: Developing a Long Established Domestic Beer into a Rising Global Brand
- Ethical Investments - Niche Market May Become Mainstream