Strategic advertising management
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
Oxford, United Kingdom :
Oxford University Press,
[2021]
|
| Edición: | Sixth Edition. |
| Materias: | |
| Acceso en línea: | Available in Business Source Ultimate. Ver en el OPAC |
| Etiquetas: |
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MARC
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| 008 | 201029s2021 enka ob 001 0 eng | ||
| 020 | 0 | |z 9780198835615 | |
| 020 | 0 | |a 9780191968914 (online) | |
| 020 | 0 | |a 9780192572578 (online) | |
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| 040 | |a DLC |b eng |d EBZ | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5438.5 |b .P475 2021 |
| 100 | 1 | |a Percy, Larry, |e author. | |
| 240 | 1 | 0 | |a Strategic advertising management (Online) |
| 245 | 1 | 0 | |a Strategic advertising management |h [electronic resource] / |c Larry Percy, Richard Rosenbaum-Elliott. |
| 250 | |a Sixth Edition. | ||
| 264 | 1 | |a Oxford, United Kingdom : |b Oxford University Press, |c [2021] | |
| 500 | |a Revised edition of the authors' Strategic advertising management, [2016] | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Sales promotion. | |
| 650 | 0 | |a Advertising |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Elliott, Richard H., |e author. | |
| 773 | 0 | |t Business Source Ultimate |d EBSCO | |
| 776 | 1 | |t Strategic advertising management / |w (DLC)2020949306 | |
| 856 | 4 | 0 | |3 Full text available: Jan 2001. |z Available in Business Source Ultimate. |u https://biblioteca.ues.edu.sv/acceso/ebsco/?url=https%3A%2F%2Fsearch.ebscohost.com%2Fdirect.asp%3Fdb%3Dbsu%26jid%3DJVR%26scope%3Dsite |
| 901 | |a Book | ||