Marketing 4.0 para fortalecer posicionamiento de servicios que ofrece Instituto Pukara Crecimiento y Desarrollo en la Región La Libertad
The objective of this study was to determine to what extent Marketing strengthens the positioning of the services offered by the Instituto Pukara Growth and Development in the La Libertad Region, 2022. The type of research was applied with a pre-experimental design. A sample of two managers of the i...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Online |
| Hizkuntza: | gaztelania |
| Argitaratua: |
Secretaría de Investigaciones Cien´tíficas de la Universidad de El Salvador
2023
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| Gaiak: | |
| Sarrera elektronikoa: | https://minerva.sic.ues.edu.sv/Minerva/article/view/200 |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Gaia: | The objective of this study was to determine to what extent Marketing strengthens the positioning of the services offered by the Instituto Pukara Growth and Development in the La Libertad Region, 2022. The type of research was applied with a pre-experimental design. A sample of two managers of the indicated entity, plus 30 representatives of institutions or legal and / or natural persons, possible acquirers of their services, were applied an Evaluation Form for the application of this proposal and another Evaluation Form for the positioning of services. Concluding that the proposal based on marketing strategies in the virtual environment strengthened the effectiveness and empowerment of the services of the indicated institute. |
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