Consumers and Computer Software Advertisements in Spam Email
Guardat en:
| Publicat a: | Journal of Internet Banking and Commerce vol. 17, no. 2 (Aug 2012), p. 1-12 |
|---|---|
| Autor principal: | |
| Altres autors: | |
| Publicat: |
ARRAY Development
|
| Matèries: | |
| Accés en línia: | Citation/Abstract Full Text Full Text - PDF |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
MARC
| LEADER | 00000nab a2200000uu 4500 | ||
|---|---|---|---|
| 001 | 1095343391 | ||
| 003 | UK-CbPIL | ||
| 022 | |a 1204-5357 | ||
| 035 | |a 1095343391 | ||
| 045 | 2 | |b d20120801 |b d20120831 | |
| 084 | |a 80192 |2 nlm | ||
| 100 | 1 | |a Fogel, Joshua | |
| 245 | 1 | |a Consumers and Computer Software Advertisements in Spam Email | |
| 260 | |b ARRAY Development |c Aug 2012 | ||
| 513 | |a Feature | ||
| 520 | 3 | |a Spam e-mail inundates inboxes. Little is known about consumer responses to spam e-mail advertising computer software products. We conducted a study among 200 college students to determine variables associated both with opening/reading spam e mail about computer software products and with purchasing these items. With regard to opening/reading, we found that increasing age (OR:1.22, 95% CI:1.02, 1.47; p=0.03), previously responding to fraudulent e-mail (OR:2.91, 95% CI:1.31, 6.46; p=0.01), and wanting to learn more information online about computer software (OR:1.72, 95% CI:1.12, 2.64; p=0.01) had significant associations. With regard to purchasing, we found that wanting to learn more information online about computer software had a significant association (OR:2.47, 95% CI:1.32, 4.60; p=0.01) and previously responding to fraudulent e-mail approached significance (OR:2.55, 95% CI:0.99, 6.58; p=0.052). Ethical e-mail advertisers would benefit when advertising computer software products to include in the e-mail relevant information about learning more information online about computer software. This can encourage the recipient to click-through and purchase the advertised computer software product. [PUBLICATION ABSTRACT] | |
| 651 | 4 | |a United States--US | |
| 651 | 4 | |a New York City New York | |
| 653 | |a Studies | ||
| 653 | |a Spamming | ||
| 653 | |a Software | ||
| 653 | |a College students | ||
| 653 | |a Consumer behavior | ||
| 653 | |a Purchasing | ||
| 653 | |a Internet | ||
| 653 | |a Ethnicity | ||
| 653 | |a Working groups | ||
| 653 | |a Computers | ||
| 653 | |a Online gambling | ||
| 653 | |a Consumers | ||
| 653 | |a Personal computers | ||
| 653 | |a Pornography & obscenity | ||
| 653 | |a Websites | ||
| 653 | |a Age groups | ||
| 653 | |a Hispanic people | ||
| 653 | |a Electronic commerce | ||
| 653 | |a Advertising | ||
| 653 | |a Reading | ||
| 653 | |a Education | ||
| 653 | |a Country of birth | ||
| 653 | |a Fraud | ||
| 653 | |a Marital status | ||
| 700 | 1 | |a Yarmish, Gavriel | |
| 773 | 0 | |t Journal of Internet Banking and Commerce |g vol. 17, no. 2 (Aug 2012), p. 1-12 | |
| 786 | 0 | |d ProQuest |t ABI/INFORM Global | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/1095343391/abstract/embedded/6A8EOT78XXH2IG52?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/1095343391/fulltext/embedded/6A8EOT78XXH2IG52?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/1095343391/fulltextPDF/embedded/6A8EOT78XXH2IG52?source=fedsrch |