Assessing User Experience of Context-Aware Interfaces in a Retail Store

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Publicat a:ISPIM Innovation Symposium (Jun 2017), p. 1-7
Autor principal: Van Hove, Stephanie
Altres autors: Herregodts, Aron-Levi, Schuurman, Dimitri, De Marez, Lieven
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The International Society for Professional Innovation Management (ISPIM)
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Accés en línia:Citation/Abstract
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Resum:Context-awareness is becoming an essential functionality of mobile applications. However, it remains challenging to capture the contextual experience in innovation research, since early-stage technologies have not reached maturity to be implemented in a real-life context. Moreover, users have difficulty in evaluating implicit interactions with context-aware interfaces since imagination of users is limited. Assuming that context impacts user experience, virtual reality (VR) provides an untapped potential for the domain of innovation research. The aim of this study (in progress) is to investigate the potential of user tests in virtual reality (here virtual retail store) for human-computer interaction to better match the needs of users and designers. Initially, the mock-up has been implemented in a retail store with its context-awareness being simulated using the Wizard of Oz methodology (N = 18). This approach is found to be time-consuming and not sufficient for evaluating radical context-aware innovations.
Font:Engineering Database